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NUYI: wooden toys that children like, as well as mum and dad

NUYI participates to Toys Milano 2022, the most important B2B event dedicated to the world of toys and early childhood.

NUYI is preparing for its debut in society on the occasion of the 2022 edition of Toys Milano, a fair organised by the Salone Internazionale del Giocattolo, in collaboration with Assogiocattoli. After two necessarily digital editions, the B2B event that is a point of reference for the toy and early childhood sector will return in its traditional exhibition format on 8 and 9 May at the MiCo Sud pavilion of Fieramilanocity.

For the NUYI brand it will be an opportunity to make official presentations to experts and operators in the sector, retailers and wholesalers. NUYI is still a new name in Italy," says Luca Bosetti, Managing Director. - We started at the beginning of last autumn. So far we have achieved excellent results in terms of online sales and digital reputation. But now we would like to offer our customers an omnichannel shopping experience. Our product is designed to be experienced in a multi-sensory way. The physical sales channel would complete and enhance the shopping experience". 

At Toys Milano 2022, NUYI will have its own exhibition space (Stand B21), where visitors to the show will be able to see and touch the brand's entire range of early childhood toys: the fun NUYI ride-on toys in the three versions Patapata Puppy (9 - 30 months), Patapata Bunny and Kiddy Pony (18 months - 4 years); the Erik table with its comfortable matching seat (18 months - 4 years); the versatile NUYI Freja set (18 months - 4 years) that can include the multifunctional table, matching chair and two accessory kits, 'Kitchen' and 'Off-road', with which to customize the set; and finally the innovative NUYI Swing (2 -6 years), the only one that allows children to bring their favorite outdoor toy into the home.

"NUYI toys represent a sustainable alternative to the more traditional play proposals for early childhood," Luca Bosetti, "Some toys quickly exhaust their functions of entertainment and attractiveness. They are soon forgotten, end up accumulating and being thrown away. The NUYI project stems from the conviction that it is possible to make a toy out of natural and eco-sustainable materials that can satisfy the most authentic need for fun in children between 9 months and 4 years of age, stimulating their imagination and supporting their physical, cognitive and emotional development". NUYI's secret is simplicity: "an original and contemporary design that, combined with cheerful and fun shapes, stimulates creativity and imagination and encourages symbolic and multisensory play by declining it in multiple activities for endless fun".

The distinctive choice of using mainly natural materials, such as wood, concretizes the brand's objectives of guaranteeing an educational, creative, fun and always safe play experience, but also responds to the increasingly widespread demand for quality and sustainability of the product throughout its life cycle. Safety and sustainability are now intrinsic and essential concepts when it comes to quality," says Luca Bosetti. "Parents are very attentive to these aspects: they want toys that last as long as possible both in terms of appreciation by children and in terms of structure. NUYI toys are designed and manufactured with maniacal care to meet this need. They do not break or splinter. They have smooth and soft lines, rounded edges, limited weight and dimensions: this allows them to be used easily and safely even by the smallest children". Finally, the design choices have been made to combine aesthetics and functionality. "Thanks to simple lines, warm and neutral tones, a contemporary and distinctive style, NUYI toys make children's bedrooms more cheerful and welcoming, but they also look good in any room of the house".